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Digital Marketing: Influences of Social Media and Influencer Marketing in Gaining New Customers

In the past, word of mouth, postcards, flyers, posters, billboards, television and radio influences played a major influence in traditional marketing. Today the advancement in technology gave birth to digital marketing, a great way to advertise products and services. Digital marketing involves the use of digital technologies such as LCD displays, LED monitors, laptop, smartphones, tablets, and desktop to advertise different products and services via the internet. The umbrella of web design, social marketing, search engine optimization or SEO, influencer marketing, content management system and video marketing is digital marketing, that is why it is considered as the most influential and the most effective method of advertising today. Now, let us discuss the major influences of social media marketing and influencer marketing when it comes to gaining more leads or new customers in availing a product or a service.

In the age of advanced technology, a typical modern individual has at least one social media account, and of course, he is also highly actively engaged with online business transactions either selling and buying. Social media is always associated with brand building and not sales, but the truth is that social media can be used in generating leads for your business. Lead generation is a way of bringing people closer to your sales bucket but it is not the same thing as selling, rather it is knowing more about the needs and wants of your customers to you can eventually turn them into paying customers. Lead generation in the past involved things like sending out surveys via snail mail or filling out a form at the back of a magazine, but internet has completely changed the method businesses generate their leads, such as video marketing, paid ad campaigns and email opt-ins. Currently, lead generation is made faster, easier and more convenient for customers, most especially with the influence of social media. With social media, people are given the power to readily tag or share the product or service content they are satisfied with, and even post their own photo wearing or using the item, thus encouraging others to do the same. Social media marketing works together with influencer marketing to create a very powerful drive in order to influence people, directly or indirectly endorsing a product or service via social media websites.

Social marketing and influencer marketing can be used effectively by starting a challenge or contest, creating a customized tab, treating your page like a website, tracking brand mentions, creating events, offering a free sample, usage of video, not ignoring comments, and creating unique taglines or titles. If you want to know more about other forms of marketing, feel free to view our related articles on our website.