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When we talk about high-end fashion, it usually imparts to pricey clothing designed by famous fashion designers and worn by rich icons or celebrities. Before these apparels are displayed into the ritzy market stream, they are shown first through a fashion show, sponsored by the designer, and worn by a slender model who cascades through the ramp in the gazing eyes of invited guests who are potential buyers, fashion magazine editors, and high-end fashion fans.
Fashion trends are usually created and set up by notable fashion designers and picked up by fashion buyers and merchandisers in the industry and the trends go like crazy as it cascades to the ritzy boutiques of capital cities around the world.
High-end merchandisers are people who manages the sale of high-end clothing of high caliber quality and which is of the latest fashion trend. Many apparel retailers, together with their team of fashion merchandisers, analyze the fashion trends and monitor product sales, are experts in differentiating the textiles and fabrics used in each designed clothes, oversee the choosing and marketing of the right clothes at the right prices, and determine as to when the products will be distributed to the consumers, as well as how many clothes will be displayed at a specific time frame.
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What differentiates specifically the fashion merchandisers from apparel retailers is that they specializes in forecasting the fashion trends for an upcoming season, since these merchandisers work with both designers and retailers and with that the best combinations of fashion branding, marketing and customer relations are established. Also, fashion merchandisers are often hired/consulted by famous department stores to re-design store shelves of high-end fashion clothes with the rich consumers in mind.
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Even if their circle of clientele is relatively small, but still the fashion industry makes their billions cashing in on the fashion trends as they influence people of this from their fashion blogs, magazines, social media, whichever effective tool to create in the minds of consumers on how good they can look with these upcoming trends and how good they will feel wearing these expensive clothes. High-end designs are always unique one-of-a-kind style, can cost between moderately to very expensive prices, and are either custom-made or made-to-order.
The powerful influence of the internet, specifically in the social media, has created a clever way to advertise designers’ clothes which high-end retailers are now smartly investing in the technology to broaden their customer base into a global dimension. It is cashing in on social sentiments that have increased interest on designers’ clothes, like if it gets a million “likes” in the social media, it is actually saying that these million friends approve of the design and that it’s worth buying it and that equates to increase in sales as buyers are psyched into realizing the social sentiment.