News For This Month: Tips

How To Create a Memorable DIY Log Design

Don’t get me wrong, I would strongly advise that a business hire an expert graphic designer when it comes to producing marketing material, effective literature and stationery. The difference between professional and amateur design is enormous, and the results will also be telling. Turnover growth is more likely for companies which increase their investment in style.

Having said that, I’m also well aware that for many, budgets are tight, particularly if you are a start-up. Bearing this in mind, below are some strategies about the best way to produce a DIY logo layout.

1) Don’t rush headlong into your project! Do some preparation first. What are you trying to tell people? What will your message be? What information has to be contained? What can be overlooked off? Who would you send your data to? How will you distribute it? Each of these items affects what you will design. Oh, and don’t forget that all-important ‘call to action’. Tell people how to get hold of you to take you up on your offer!.
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2) Keep it simple! Just because you’re generating an A5 Leaflet, does not mean that you have to use every bit of space. Your message will be dropped in the clutter, and the total impression is incorrect. Describe your message using the white space to draw the attention of the reader to your unique selling points. Also, to create a well-crafted design, each element on the page should have alignment or connection with items in the design.
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3) Your logo isn’t important. Get it over! Ok. That is somewhat literal. Your logo is important for new recognition, but the reality is that placing your logo on top of the web page is to your vanity rather than being useful to the message and potency of the piece. What is important is an attention-grabbing headline. Your logo will probably be just fine at a size that is reasonable, in the bottom of the page.

4) Do not be a cheapskate by nicking pictures off Google. There are plenty of low-cost, stock photography websites on the market. As images taken directly off the internet belong to somebody else, you will also avoid being in breach of copyright.

5) Applying every logo font below the sun doesn’t show your diversity! Choose no more than two complementary fonts for the entire layout (in addition to your logo) and adhere to them. Using a lot of typefaces to create your DIY logo looks cluttered and amateur. Use versions that are daring to draw attention to specific points or raise the font size.