Understanding why Search Engine Optimization is so Effective and Important in Digital Marketing

There are many forms of Internet marketing, but one type of marketing that a service like Excelsior Internet Marketing provides to many of their customers is search engine optimization (SEO). This type of marketing started out as being an affordable type of advertising for businesses that didn’t have deep pockets. Today, virtually any business that has an online presence and is currently active in digital marketing typically does some sort of SEO. What business owners just getting into this area of marketing want to know is whether SEO is truly effective.

Search engine optimization is based on an extremely simple concept. It is based on the fact that higher search engine rankings equate to more targeted traffic visiting a website. More targeted traffic should then lead to more conversions of visitors into paying customers. The reason that this is the premise for SEO is the understanding of how Internet users use search engine queries.

It is estimated that over 80% of Internet users find the websites that they visit on a daily basis, or websites that they visit continually, through search engines. Many times, this resource is taken for granted because people tend to visit the same websites over and over again. In addition, because a search engine is such a commonplace thing, most people don’t think about its importance. However, with 80% of Internet users finding the websites that they visit through a search engine query, it only underscores the importance of rankings when it comes to a search engine.

The second aspect is the importance of the rankings. While the search engine may return thousands of pages of results, not only will the most relevant results exist on the first couple of pages, it’s typically about as far as most Internet users go. Most people find what they’re looking for on the first page. Sometimes they may go to the second page, but that’s about it. The higher a website search engine rankings are, perhaps placing it in the 1st to 2nd page of results, the more targeted traffic will come to website.

This is only a brief summary of what search engine optimization can provide for a website. However, it underscores the importance of having this sort of marketing tactic used for your website, regardless of how big or small your company is and regardless of what products and services are provided.