Key performance indicators are parameters used to measure the performance of a portfolio. Owners of websites, webmasters, and marketing managers use KPIs to determine the success of a site and where to fine tune to bring in more revenues. Other business models have KPIs that are slightly different e-commerce ones. KPIs are a critical part of any business and a website uses such to improve performance.
Therefore, on a regular basis, a brand must measure these indicators and make recommendations on how to improve using real data. Many are the managers who make critical business determinations out of their gut feeling. KPIs will help you do some changes, which will improve statistics like bounce rate and the general business performance.
Google analytics, for instance, is an important tool that will help track your e-commerce website. When making decisions on optimization or conversion rate, this is one of the tools that will help you. Website performance indicators provide you with relevant data and unique, relevant data that scale up your business to better user experience and higher revenues.
When deciding the KPIs to track, there are primary factors that you should consider; your business goals, your company’s growth stage, and your departments’ goals. You must also choose actionable and attainable KPIs.
- Website traffic
This is a Key indicator that an e-commerce site manager or owner would want to watch closely. It is obvious that the more traffic you get o your site, the higher the chances of converting such too valuable customers. More traffic may not necessarily mean more purchases but the arithmetic tells it all- at a 5% conversion rate, 1000 visitors would mean different things compared to 1,000,000 visitors in another site. In as much as it leads to more purchases, traffic helps in creating brand awareness and this … Read More ...